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PRESTO – “Promoting Cycling for Everyone as a Daily Transport Mode”

A nice guide from PRESTO that focuseson developing and nurturing cycling cultures in cities.  The guide is informed by lessons learned from their own work promoting cycling in 5 differenct cities with varying levels of cycling culture.  

The starter city section is relevant to London!

One of the reports key recommendations for starter cities looking to improve local cycling levels is unsurprisingly the provision of adequate and credible infrastructure which is the best possible promotion for cycling.

This document is the final report of the European PRESTO cycling project, summarising its main achievements and recommendations from 33 months of experience and practical knowledge in building cycling cultures in five European cities…with different cycling conditions, modal splits, starting situations and local challenges…

This document sums up our main recommendations for different aspects of cycling infrastructure, cycling promotion and pedelecs, structured by “starter”, “climber” and “champion” cycling cities. It is intended for local and regional authorities across Europe, bicycle retailers, European institutions and NGOs, or anyone who is working on building a cycling culture…

PRESTO activities ran from May 2009 to January 2012 and focussed on the three pillars:

• improved infrastructure planning 

• targeted promotion to encourage the use of bicycles  

• pedelecs 

The five PRESTO cities – with their varying levels of cycling – are Bremen, Germany; Grenoble, France; Tczew, Poland; Venice, Italy; and Zagreb, Croatia. Together, they provided an ideal testing ground for some creative measures for “starter”,  “climber” and “champion” cycling cities and enabled us to learn some lessons which we can now share with you…